The commoditisation of everything

by Andreyev Lawyers | Blog, Business philosophy, Marketing, Newsletter Published

There really is only one sustainable career or endeavour – commoditisation. This is the work of taking something requiring high levels of knowledge, experience and creativity, and turning it into something that a novice can easily do for themselves, for free. If you want to maintain and grow your real value over an extended period, that is it. There is nothing else.